Assistant Director of Strategic Communications

Bio

Brayden Reeves joined Centenary College of Louisiana on June 23rd, 2025, as the Assistant Director for Strategic Communications. In this role, he oversees game day media operations, live streaming, statistical reporting, and digital content for the College’s athletic programs.

A graduate of McMurry University, Reeves earned a Bachelor’s degree in Interdisciplinary Studies with concentrations in Communication, Kinesiology, and Multimedia. He graduated Magna Cum Laude with a 3.8 GPA and was named to the 2023 Collegiate Sports Communicators Division III Men’s Swimming Academic All-District Team. A four-year scholar-athlete on the War Hawks men’s swimming team, he competed in the 100 freestyle (49.79), 100 butterfly (56.86), and 50 freestyle (22.83).

Reeves brings hands-on experience in athletic communications through summer internships at Texas Wesleyan University, Texas Christian University, and Arlington Baptist University. In these roles, he contributed to live stat operations, athletic website maintenance (SIDEARM and Presto), video production (Hudl/BlueFrame), social media content creation, and press release writing using platforms such as StatCrew, NCAA Live Stats, DakStats, and PrestoSports.

While at McMurry, he served as a student Sports Statistician, managing live data input and statistical analysis for more than 70 contests. His attention to detail, creativity, and consistency made him a key contributor in enhancing the school’s athletic media coverage. 

Reeves also applied his professional skills in media and gameday operations to assist the University of Dallas Athletics Department, further expanding his impact within collegiate athletics.

Outside of his professional work, Reeves is an avid sports fan. He follows multiple professional and college sports teams. 

Reeves enjoys competitive swimming, particularly during the Summer Olympics, and maintains an active lifestyle through swimming and working out. For down time, Reeves enjoys playing video games and watching Marvel and DC films. He is also actively involved in his local church community.