July 11, 2024

SCAC and FloSports Partner for Multi-Year Media Rights Agreement

The Southern Collegiate Athletic Conference (SCAC) announced today it has entered into a multi-year, seven-figure media rights agreement with FloSports, a global sports media company, making it the fourth Division III conference to be featured on the upcoming FloCollege platform. The agreement will also fuel productions for the soon to be created SCACtv Network beginning in the 2024-25 academic year.

SUWANEE, Ga. – The Southern Collegiate Athletic Conference (SCAC) announced today it has entered into a multi-year, seven-figure media rights agreement with FloSports, a global sports media company, making it the fourth Division III conference to be featured on the upcoming FloCollege platform. The agreement will also fuel productions for the soon to be created SCACtv Network beginning in the 2024-25 academic year. Complete Release | FAQ

The SCAC is coming off one of its most successful seasons in league history as seven of the conference's nine institutions placed in the final 2023-24 Division III LEARFIELD Directors' Cup standings. This season also marked the third consecutive year the SCAC has placed five or more schools in the final rankings, the first time such a feat has occurred since the league posted a streak of six straight years from 2007-2012.

"We are thrilled to join the FloSports family," said SCAC Commissioner Dwayne Hanberry. "During our discussions, it was evident FloSports had a vision to provide a world-class streaming platform capable of supporting teams and students across all divisions, but with a focus on Division II and Division III programs. It was refreshing to engage with a company that recognized and appreciated the passion our student-athletes, coaches, and fanbases have for the sports they play, coach and follow."

"We've always said the core purpose of this conference is to provide the best transformational experiences for our student-athletes," continued Hanberry. "As the SCAC continues to grow and establish itself as the preeminent Division III conference in our area of the country, we believe this agreement opens new and exciting pathways to further enhance those experiences."

The SCAC follows the Landmark Conference, the New England Men's and Women's Athletic Conference (NEWMAC) and the Southern California Intercollegiate Athletic Conference (SCIAC) to land on FloCollege, which will be the essential media platform for D-II and D-III athletics.

Chris Keldorf, Sr. Director of FloSports said about the deal, "The SCAC is another cornerstone property to help build out our FloCollege offering at the Division III level and we're happy to be able to provide a full suite of coverage and viewing opportunities to fans and the member institutions."

Over the length of the five-year partnership, FloSports will stream all live and on-demand SCAC events from participating members Centenary College, Colorado College, Concordia University (Texas), University of Dallas, McMurry University, University of the Ozarks, Schreiner University and University of St. Thomas, including the conference's 18 championships on FloCollege. On-demand access will last for a period of 72 hours following each contest, after which video will be archived on the SCACtv Network and member institutions will be able to provide access free-of-charge through their institutional platforms. FloSports will also leverage the local, national and international brands of SCAC member institutions by producing original content and social media programming.

With 100 percent of revenue generated from the partnership being reinvested into SCAC member institutions, the agreement promises to create a more equitable standard across the conference for all broadcasts and further enhances production capabilities and quality of coverage across all sports.

FloSports college programming reached more than 38 million people in 2023 with more than 51 million live minutes watched for NCAA conference partner events in the 2022-2023 season. The company has committed $50 million into supporting its FloCollege platform, which will debut with more than 10,000 total NCAA events in 2024 in partnership with leading national conferences including the BIG EAST, Coastal Athletic Association (CAA), Great Lakes Intercollegiate Athletic Conference (GLIAC), Landmark Conference, New England Women's and Men's Athletic Conference (NEWMAC), South Atlantic Conference (SAC), Gulf South Conference (GSC), California Collegiate Athletic Association (CCAA), and Southern California Intercollegiate Athletic Conference (SCIAC), with more on the horizon.

FloSports is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices Roku, Apple TV, Amazon Fire TV, and more. To subscribe to FloSports please visit https://www.flosports.tv/

About FloSports
Founded in 2006, FloSports is a global independent sports media company delivering live events, award-winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.

Media Contacts:
Brian Reinert, FloSports
brian.reinert@flosports.tv